“It takes 20 years to build a reputation. And 5 minutes to ruin it. If you think about that, you will do things differently.”
What We Do
Ever since the industry began, market research has been dominated by this contradiction. Conventional in-person research is expensive and slow, but yields deep insight. Automated online social tools are relatively cheaper, but also offer more superficial results – the “what” rather than the “why”. For any meaningful study, it's important to combine depth and speed. PULSATE from Prelytics is a new platform that resolves this contradiction and offers a robust, scalable, speedy platform that delivers real insights at an amazingly low cost.
“We are the only rapid-response quant-qual hybrid social feedback platform.”
PULSATE is a crowd-sourced, real-time online platform that offers several distinct advantages:
INTUITIVE TOOLS: Standard survey templates that can be easily customized to specific requirements.
DEMOGRAPHICALLY REPRESENTATIVE BASE: Sourced from a nation-wide online community that can deliver a broad range of socio-economic segments
RAPID ITERATION: Because of the pricing structure and speed, PULSATE can be used to test and refine concepts in real-time, offering timely results that can realistically affect the development process.
DIVERSE APPLICATIONS: PULSATE can be configured for a range of business requirements, including campaign testing, product innovation, brand health and social media management.
